Assess your idea towards the market.
For the economic exploitation of your business idea you need to ensure that there are a sufficient number of potential customers who will be interested to buy your product or service at a price that will yield profits.
Assess your idea in marketing terms.
You can examine the promotion and selling strategy of your product or service, which should be consistent with the needs of your potential customers.
Assess your idea in financial terms.
Finding the required capital to fund the implementation and development of your business idea will be quite difficult. Undertake some honest and thorough analysis of how much it will cost to set up and run your business.