Selecting a distribution channel is an important aspect of building a competitive advantage for your enterprise regardless of each size. The right distribution channel ensures that customers in different locations around the country, or around the world, can buy exact the same products and get the right service from your company.
“Evaluating the distribution channel” online tool helps you to understand your role, duty and responsibilities to the supply chain through specific steps:
1. Selecting the distribution channel
2. Designing the distribution channel
3. Implementing the distribution strategy