The product, although only one portion of the marketing mix, reflects the focus of yours competitive advantage and the customer’s perception of it. It should represent the visible output of the process of investigating marketplace needs and responding to them.
The “Making decisions related to the product” quiz helps you to design your product’s strategy. It analyzes the products or services which are offered to the customer: their physical attributes, what they do, how they differ from the competitors’ ones (benchmarking method) and what benefits they provide. The user will learn about the:

1. Competition
2. Difference toward competitors’ products and
3. Trends and key drivers that determine where the products or services “fit in the industry”.

Tool’s info

Type of tool: Quiz (Questionnaire & Checklist)
Entrepreneurial stage: I’m intending to start/I’m just starting/I’m a new business owner
Time needed: 15 min
Frequency of completion: Once
Business sector: Service, Manufacturing, Trade