Modern marketing calls for more than developing a good product, pricing it attractively, and making it accessible. Given the fragmenting of mass markets into minimarkets, the proliferation of new types of media and the growing sophistication of consumers, companies need to use a wider range of communication tools, messages, and audiences. Usually, the question is not whether to communicate but rather what to say, to whom, and how.
Some of these questions are answered by using the “Developing a promotion strategy” online tool. Hence, you will explore effective marketing communication skills and the knowledge about communication mix in order to promote your enterprise successfully. To do this most effectively, you will be advised to embrace integrated marketing communication which includes:

A. Advertising
B. Sales Promotion
C. Direct Marketing
D. Personal Selling
E. Public Relations

Tool’s info

Type of tool: Quiz (Questionnaire & Checklist)
Entrepreneurial stage: I’m intending to start/I’m just starting/I’m a new business owner
Time needed: 15 min
Frequency of completion: Occasionally
Business sector: Service, Manufacturing, Trade