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If you are a business consultant and you are struggling to get business, it may be worth approaching a start-up. Start-ups are unique in that they need help, and lots of it. If you can give guidance that is sound and immediately helpful, you should find yourself being taken on by more and more start-up’s, who just don’t know how to get started n the road to business success. In this article, we will look at a few things you can do to guide the humble start-up.
Help them with business development. Every start-up needs business, and it needs it fast. Work with them to develop key ways in which to source new clients, from telemarketing to networking. They will appreciate the helping hand, and it will also ensure they are around in a years time, which is a common milestone for a start-up.
As part of this, offer strong market research. This means helping the start up by analyzing the market, including the competitive landscape. The more help you can give here, the more likely they will start to make profit, and this means they will probably want to keep you on as a support source. Offer market research and you are guaranteed to help start-ups with practical support.
Then focus on offering consultancy on marketing. Every start up needs to know how to market its product or service, and if you can offer insight in this area, they will appreciate it. Show you have done your homework and offer market research, and then focus on bringing marketing expertise to the table. As soon as that expertise starts to result in clients, you are helping them and also helping your own consulting business take off too. It is well worth considering understanding marketing, so that you can help that start up to grow.
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