Marketing Trends of 2015 – 2018

Marketing Trends of 2015 – 2018
Anastasios Vasileiadis
by Anastasios Vasileiadis

The era of digitalization and globalization is in every country, every city and every house. Our customer and consumers become more and more demanding and the marketers have to make great efforts to surprise them, meet their needs and make them buy your product or use your service. The companies have to be more flexible in order to be able to respond fast to the change of consumer trends. The competition is getting more and more severe.

In order to win the hearts of consumers, the companies have to
  • get the consumer insights;
  • study your consumer behavior and needs;
  • be more interactive;
  • be in the places where the consumer is;
  • be good at predicting the future trend and development of the market;
  • be proactive and move with the times.

Mobile devices become more popular and the consumers read four times more content via mobile phones than in the printed media. Here are the most popular models of the monetization of the mobile content: interstitials (used by 50,3% of advertisers), hybrid model ad+InApp Purchase (used by 49,7% of the advertisers), banner adverts (40,5%), video content (34,7%) and offer walls (26,5%).

If you want to be successful in mobile marketing remember the following:
  • use IAP,
  • the advertising has to be of the right format and in the right place,
  • the content has to be created to match the needs and expectation of the concrete consumers,
  • the adverts have to be appealing,
  • the majority of shoppers use smartphones to do the research before the shopping. They compare the offers from different brands and check the prices.
Those who use content marketing have to bear in mind the following main points:

1. Communicate more with your consumers.

2. Interact via social media.

3. Develop SEO cocitation approach.

4. Develop the appropriate growth marketing strategy basing on the current trends, knowledge about the target audience, micro- and macroeconomic factors.

5. Use analytics and the make the right conclusions for your business.

6. Work on the involvement of your consumers.

7. Build a long-term loyalty to your brand, product or service.

8. Make your customers and consumers feel their exclusivity. Use a tailor-made approach for that.

9. Personalize your content as much as possible.

10. Build the bridges among different activities and localize the adverts as much as possible. It’s important to be in the right place in the right time.

11. Give your consumer the possibility to test your product for free in order to cope with the first-trial barrier.

12. Connect on-line and offline activities.

13. The branding of your product should be appealing and meet the expectations of your target audience.

14. The customer support should be on the high level.

15. Storytelling is a strong tool of consumer involvement. Let your target audience share their stories with others. Real-life stories always create an emotional response.

Study all the tips above and think how they correlate with your business or product. Make your competitive advantage out of all the existing tendencies and trends and may our business flourish.