The era of digitalization and globalization is in every country, every city and every house. Our customer and consumers become more and more demanding and the marketers have to make great efforts to surprise them, meet their needs and make them buy your product or use your service. The companies have to be more flexible in order to be able to respond fast to the change of consumer trends. The competition is getting more and more severe.In order to win the hearts of consumers, the companies have to
Mobile devices become more popular and the consumers read four times more content via mobile phones than in the printed media. Here are the most popular models of the monetization of the mobile content: interstitials (used by 50,3% of advertisers), hybrid model ad+InApp Purchase (used by 49,7% of the advertisers), banner adverts (40,5%), video content (34,7%) and offer walls (26,5%).If you want to be successful in mobile marketing remember the following:
1. Communicate more with your consumers.
2. Interact via social media.
3. Develop SEO cocitation approach.
4. Develop the appropriate growth marketing strategy basing on the current trends, knowledge about the target audience, micro- and macroeconomic factors.
5. Use analytics and the make the right conclusions for your business.
6. Work on the involvement of your consumers.
7. Build a long-term loyalty to your brand, product or service.
8. Make your customers and consumers feel their exclusivity. Use a tailor-made approach for that.
9. Personalize your content as much as possible.
10. Build the bridges among different activities and localize the adverts as much as possible. It’s important to be in the right place in the right time.
11. Give your consumer the possibility to test your product for free in order to cope with the first-trial barrier.
12. Connect on-line and offline activities.
13. The branding of your product should be appealing and meet the expectations of your target audience.
14. The customer support should be on the high level.
15. Storytelling is a strong tool of consumer involvement. Let your target audience share their stories with others. Real-life stories always create an emotional response.
Study all the tips above and think how they correlate with your business or product. Make your competitive advantage out of all the existing tendencies and trends and may our business flourish.